What all Great Leaders have in Common!

From mastering the one-on-one meeting to developing coaching skills, this list of all common traits great leaders have also includes good reads to further your knowledge on the subject. Being a great leader starts with having a student mentality, so expand your skillset today!




Choice Marketing Concepts on Industry Leadership

The Choice Marketing Concepts team was just awarded the Marketing Consultant of the year award in Tampa for the second consecutive year. After a momentous year of positive change and growth, the award is accepted with great honor. The success of the Tampa office is truly a reflection of the leadership and dynamic within the Choice Marketing Concepts team.


The CEO stated that both “driving performance and inspiring peers to tap into their personal potentional” was the formula for record breaking results and pacesetting in the direct marketing and sales industry.

After travels to Dallas, Nashville, Los Angeles and all over the state of Florida, the networking and momentum is in place to be best of 2017 as well.


Read more on the Best of 2016 Choice Marketing Concepts is the Marketing Consultant of the Year!


Be The Person Everyone Wants To Work With.

Choice Marketing Concepts Group MeetingBe the person everyone wants to work with

  1. Master the BLT factor.

In this case, BLT stands for believability, likability and trustworthiness. Cultivate a reputation that embodies these three key traits. When clients decide with whom to do business, they ask themselves, “Is Mike capable of the work and will I enjoy working with him?”

Obviously both criteria matter, but when we need help getting a job done, we most likely choose a congenial person over a more capable but less cordial one.


  1. Show empathy.

The struggles and triumphs of your life affect how you empathize with others. Empathy doesn’t require you to agree with someone else’s opinion. You can politely agree to disagree while you thoughtfully consider his or her feelings. Respect others and try to find common ground. A shared experience can form an instant bond.

  1. Be reliable.

Entrepreneurs who are consistent and dependable will win contracts and develop long-term professional relationships. Your clients need to know they can count on you to deliver the work reliably. Do your job well and people will begin to see you as consistent and trustworthy.

  1. Tell the truth.

It sounds easy until you’re late on a project and over-budget. When you’re faced with a choice, always choose honesty over deception. Integrity has become a rare trait in the business world. All relationships require honesty, but professionalism is rooted in your personal integrity. Always use your best judgment and be transparent with those with whom you interact.

  1. Ask questions.

Show sincere curiosity in the lives of others. Ask open-ended questions that begin with “Tell me…” Then really listen to the answer. You’ll discover more about your clients, colleagues and friends through effective listening. Your genuine interest will earn you the respect and appreciation of those around you.



  1. Have an open mind.

When you judge others harshly or gossip on a regular basis, you invite negativity into your life. Consider the opinions of others before you reject them based on your pre-conceived notions. Everyone is afraid of rejection. When you show others that you’re open, accepting and kind, you’ll attract more friends and opportunities.

  1. Show engagement.

Your body language speaks louder than your words. Some gestures, such as crossing your arms or putting your hands in your pockets, can make you appear withdrawn from a situation. When you talk to someone, open up. Make consistent eye contact, smile and nod occasionally.

  1. Master the first impression.

Everyone forms immediate judgments about the people they meet. To make a great first impression, exhibit your professionalism and character. What you wear matters. Dress to impress by wearing clothes that fit well and are in good condition. When you greet someone, introduce yourself and give a firm handshake.

  1. Share the limelight.

It’s wonderful to be recognized for your achievements and hard work. However, don’t forget to thank those who helped you along the way. Publicly recognize employees and partners who have worked tirelessly next to you. Don’t monopolize the spotlight or try to give the impression that you’re more important. Instead, be friendly and considerate of others and give credit where credit is due.

  1. Remember names.

There’s no better way to build a relationship with someone than to remember his name. This simple, yet powerful gesture, makes others feel valued and respected and can help you build a large professional network. Deliberately practice remembering names when you meet new connections. It takes a bit of time and effort, but remembering someone’s name can make a difference in how that person feels about you and your brand.

  • To learn more about Choice Marketing Concepts visit us on LinkedIn 

What Kind of Impact Are You Creating?

We learn in science class that every action has a reaction or an impact. What kind of impact are you having on your business and employees? We should also recognize other places of impact, such as customers and partners. Every choice we make has a reaction or impact on the company from the top all the way to the bottom. Highly effective managers are able to recognize how each action they take can have a positive or negative impact. For example, providing one on one support for new employees is an action that can have great positive impact. On the other hand, hiring someone and then forgetting about training can cause a negative reaction. This can hurt the employee and cause others to second guess their leadership’s integrity and spiral downward.

Great leaders and managers recognize these small actions that can create great impact. Not only by what is said, but the way one acts. They don’t just say these are the actions we are taking and never do them. The old adage still begs true today, “Actions speak louder than words.” People recognize when you are acting to ensure positive impact. People are also looking to see if those actions align with the words that you are speaking. Being under a lens like this can be difficult. Every moment has a choice…how will you choose?

7 Networking Secrets that Everyone Should Know

With our upcoming conference, the team at Choice Marketing Concepts will be able to network and meet several new people in our industry.  We thought we would share some great tips to networking to prepare for the event.

  1. Meet the right people.  It’s not about meeting the most people, but the right people. The “right” people are those that can help advance your career. Those that will help you get to a better place in your career.
  2. Good networking equals increased income.  Networking is a key driver of higher income and career advancement.
  3. K.I.T. (Keep in touch)  You have to remember who you’ve met and stay in contact with them. This is good for Alumni groups, business partners, etc. Once you’re ready or have to move on to another position, you’ll have those people for support and to possibly find help very easily.
  4. Pay it Forward.  Not only is it good business to keep your network close but to help them out too. Help your fellow network out by connecting them with co-workers that can also help them advance, because you never know when you may need that extra help for yourself.
  5. Start a card collection.  Giving your card out gives them the power to follow up. Take control and get their card as well. When you are done with the event, write on the back about the conversation you had and how you may follow up.
  6. Don’t just talk, listen!  Many people find it hard to start a conversation or use an elevator pitch to chime in or start the conversation. Find a commonality with the person and there will be a greater connection, this happens by listening. Bonds are grown by commonalities, not talking about how great you are.
  7. Step outside your comfort zone.  Talk to people you wouldn’t normally interact with. Those with diverse networks have a higher chance of creating a stronger network.

Now that we have share our tips, be sure to have a great conference and meet some new people!

To learn more about Choice Marketing Concepts and our culture, view us on Facebook. 

Getting “aROUND TUIT”

We all have those tasks or activities that we put off doing for later. Constantly saying to ourselves, “I’ll get around to doing that later.” We consistently procrastinate on the things that don’t give us immediate satisfaction. For some people it is exercising, giving up smoking, or even going to the grocery store. For me, it has been setting forth time to write this blog! Not because it is difficult. Not because I don’t think it is a good idea. Just plain and simple, I just didn’t know where to start and told myself that I’d get around to doing it later.
Growing up, I spent the majority of every summer at my grandparent’s cottage in Michigan. My mom is an only child and I am the only grandchild on her side. Needless to say when it came to my grandparents I was slightly spoiled. When June rolled around and school was out I was immediately on a plane with my grandparents to Michigan. As a little girl, my grandpa would buy math workbooks and give me spelling quizzes daily before I was allowed to go outside and play. I remember the metallic stars when I would get all of the questions right and I knew that meant it was time to run and jump in the lake and go play with my friends. At the age of 6, getting that gold star meant that I go to go and have fun right then and there was ZERO procrastination involved. Like all things, the older we become the more responsibility we take on and when I hit my teenage years, I was no longer responsible to do a page of math every, I had chores to do. At the age of 13, this was not good. I wanted to sleep until noon, not get up and clean the garage or take the trash out. Daily my grandparents would ask “did you do ________?” My response would be “Oh, in a minute, I’ll get around to it.” I can only imagine the how frustrating both of them felt. Each summer, there was a lake wide garage sale. My job was to go through the garage and bring stuff down to sell. I didn’t do it. I remember my grandmother being infuriated with me and she left me at home while she went garage sailing. That afternoon, she came back and through this brown bag on the counter at me. I opened it and pulled out this round disc and embroidered on the front was TUIT. Confused, I gave her a blank stare and she told me to flip this round circle over and read the attached note. I flipped it over and there was a tiny folded note that read….

Round tuit

I look back on this memory and I can only imagine the frustration both of them felt. This little aROUND TUIT applies to so many things in daily life both personally and in business. Professionally, when I am working with my team members, I feel that same frustration when things don’t get done. I have run this as a meeting a handful of times when I feel my team could use a quick kick in the butt or when the office needs a dose of accountability. Personally, when I don’t want to sit down and balance finances, or take my car to be serviced, my grandmother will pop into my head and I will tell myself that it is time to get aROUND TUIT. We all have those things we love to put aside, but there is no better time than now to get those things done. The feeling you have when you get the little things out of the way is great. I have put this blog off and now that it is done, I feel accomplished and motivated. I am happy with myself and I feel proud that it is done. The time spent writing this has been a learning experience. Whatever you have been putting aside or saying that you will start soon, it is time to get aROUND TUIT!

– Jen Hemelgarn